The Radio e-Marketing System

Reach and Frequency for your Stations
Part 1: SoundADvice  - Weekly e-Letter

SoundADvice is a permission-marketing concept which targets your prospects and customers every week. Each edition provides a thought-provoking marketing tip from your account executives, complete with their photos and your station call letters. Click here for sample

The Call to Action
Part 2: Field Guide -

Each SoundADvice has a click through opportunity for advertisers to request more information from your account executives. Your account executives are pre-armed with useful Field Guides on each topic to help them advise advertisers how to maximize their return on their advertising investment.  Click here for sample

The Training Element
Part 3: Manager’s Manual -

Your managers receive their training notes two weeks prior to each SoundADvice to help them prepare a short training segment on each SoundADvice topic.  You can cover this 'station spin' of each SoundADvice in a 5 to 10 minute segment of your regular sales meeting.  Click here for sample

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